Healthcare Marketing Copywriter

Healthcare marketing has been an eye-opening and rewarding experience for me. Some say this type of work isn’t suited for a creative person, but I couldn’t disagree more. Imagination and creativity resulting in effective marketing communications helps important healthcare breakthroughs reach the people who need them most.

I’m ready to help in many ways — whether it’s writing a TV spot, a digital campaign, a sales aid, or a brand value proposition statement. I can also play an important role in planning go-to-market strategies for new product launches, or reinvigorate established brands. I understand the patient with a chronic condition yearning for a normal life. I’ve interviewed many doctors, nurses, technicians, and hospital administrators to better understand why they chose their profession, how they make buying decisions, and what keeps them up at night.

With over 13 years of experience focusing on healthcare brands as a writer, creative director, and agency owner, you can leverage my creativity and insight to transform complex medical products into inspiring human stories that sell.

EXPERIENCE

Dot Roar
August 2017 – Present
Founder, Creative Director
Clients: Ortho Clinical Diagnostics, QuidelOrtho, AstraZeneca, Visby Medical

DiD Agency
September 2012 — July 2017
Creative Director
Clients: Hologic, Novartis, Bausch + Lomb, Salix Pharmaceuticals, EMD Serono, NeuroStar

Freelance Writer
July 2006 – August 2012
Clients: Botox, Restasis, The Lap-Band System

Havas
March 1997 – June 2006
Creative Director
Clients: Advair, Guinness, Jose Cuervo, Bank of America, Volvo, US Airways

Leo Burnett
June 1994 – February 1997
Associate Creative Director

Grey Direct
1989 – 1994
Copywriter

School of Visual Arts
BFA Advertising
1981 - 1985